The 10 Core Identities
TYP identifies 10 Core Identities — each representing a distinct way your style communicates who you are. Explore them all, then take the quiz to find yours.
President
ControlAuthoritative command through structure
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Queen
ControlFeminine authority through poise
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Aristocrat
ControlCultivated elegance through intelligence
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Wife
LoveMature romantic femininity
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Mother
LoveNurturing authority through care
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Youthful
LoveInnocent, gentle femininity
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Playful
PlayYouthful expression through experimentation
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Rebel
PlayAuthoritative freedom through non-conformity
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Magical
PlayCreative self-expression through fashion as art
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Comforting
CenterEase, normalcy, emotional neutrality
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